• Studebaker.

  • /

Year

2023 → Award Winning

Year

2023 → Award Winning

Year

2023 → Award Winning

Scope

Brand Identity, Strategy, and Collateral

Scope

Brand Identity, Strategy, and Collateral

Scope

Brand Identity, Strategy, and Collateral

Collaborators + Influencers

Rachel Rothberg, Wadi Nasser Architects

Collaborators + Influencers

Rachel Rothberg, Wadi Nasser Architects

Collaborators + Influencers

Rachel Rothberg, Wadi Nasser Architects

A complete overhaul of the iconic American car brand and positioning it as a leading player in the electric vehicle market by creating a modern, memorable, and relevant identity.

Studebaker Motors, a former American automotive company established in 1852, has made a triumphant return to the industry after over 114 years. "As a new and improved 'young' electric automobile dealership company, we pride ourselves on providing a wide range of high-quality services. From car service and tuning to intricate jobs such as parts, detailing, and designs, our team is dedicated to delivering excellence in every aspect of our business."

The rebranding project began with a comprehensive study of the Studebaker brand all while keeping in mind to preserve its heritage and history. The new brand identity centers around a sharp blue primary color, symbolizing the forward-thinking and innovative nature of the brand as well as representing the brand's innovative spirit and environmentally conscious ethos, highlighting its commitment to sustainable practices and reducing its carbon footprint.

Screenshot of the project's user interface layout.
Screenshot of the project's user interface layout.

Let's Work Together

Contact

hey@nikolangley.com

Social

Working on a new website

© 2024 nikolangley

Let's Work Together

Contact

hey@nikolangley.com

Social

© 2024 nikolangley

Let's Work Together

Contact

hey@nikolangley.com

Social

Working on a new website

© 2024 nikolangley