Basic.Space

California-based start-up Basic Space is a curated digital marketplace that provides access to unique experiences and exclusive products from the individuals shaping tomorrow. We were asked to reimagine the brand across all touch-points to reflect its core values of discovery, curation, access and authenticity.

Our solution was to create a brand identity that unequivocally positions Basic Space as a future-facing digital platform, allowing users to connect intimately with the world’s next generation of artists, musicians, designers, icons and iconoclasts. We were tasked with designing the re-launch edition of the platform, which has recently been adapted by their internal team.